Being an esthetician for over a decade has given me a lot of insight on the beauty industry in regards to esthetics. Is a facial really just a facial? What do you want or expect at your next “facial” appointment? Where will you go?
The choice on where to go for your next facial is yours and the options are abundant. Will it be at your physician’s office? The healthcare industry has undergone many changes over the years and esthetic treatments and services offer physicians a way to make “quick cash”. Why not, right? The physicians are much too busy to take time to explain how to take care of your skin. Estheticians in this environment commonly offer chemical peels, microdermabrasion, and laser treatments. The services, like typical physician appointments, are shorter in length and may, or may not be in a relaxing environment. You are also confined to medical office hours and very rarely, offered weekend or evening appointments. Evolving from having treatments in a physician’s office, enter the medspa. A medspa offers both relaxing and more aggressive skin treatments like you find at a medical office, but in a spa-like environment. You may even benefit from evening and weekend hours.
Chain establishments, such as Massage Envy or Hand and Stone, seem to be popping up all over the place. What can you expect to receive at a franchise location? Most of these businesses offer a membership program, which certainly is a good thing in regards to maintaining a monthly facial routine. Many new estheticians find employment in places like this due to the entry level opportunity. They are limited in how much time they can spend with you and are also confined to using certain products and protocols. Not a bad option if you just want a refreshing facial without much consultation or customization. It is possible an esthetician may stay at one of these establishments for years, but not typical. You may even have a different esthetician at every facial visit.
Esthetics schools are a great way to have facial services while helping students learn. Although it isn’t always in a quiet, relaxing environment, you will receive a thorough facial as instructors are there to guide their students every step of the way. Before becoming an esthetician, I traveled to Florida to experience a facial at a school I was considering attending. I had the chance to ask many questions about the career and really experience how I would eventually take care of clients in a student clinic. As a master esthetics instructor, I recommend supporting future estheticians if you have the opportunity. Dermal Science International in Reston, Virginia, offers many services at a discounted price. Not to mention, the director and instructors are pretty awesome! Visit www.estheticstraining.com for more information.
Support local, small business owners! Many estheticians are opening their own businesses and are tucked away in salons, office buildings, wellness centers, their homes, etc. I am often asked if my business is part of a chain or MLM (multi-level marketing). Absolutely not! As my career has evolved over time, I can finally do things the way they should be done to better serve you. I offer complimentary consultations, customized skin treatments at reasonable prices, have more time to spend, add products and devices to benefit you sooner…unlike the old days where I waited for weeks and even months for approval, as well as offer a lasting relationship because I’m here to stay. My business is open 24/7 with online booking and availability to clients by text or email anytime. As a business owner, I am not only the esthetician, but receptionist, bookkeeper, graphic designer, web designer, marketing specialist, interior decorator, janitor, etc. You name it, I do it! Being a business owner for the past year has been an enormous opportunity to grow in my career. I couldn’t have done it without having so many years of experience working for physicians, medspas, and spas. I have enormous gratitude for the many estheticians that have crossed my path in the past two years that do exactly what I do. They have answered countless questions and given me support I never knew was possible. It’s pretty obvious we didn’t decide to go out on our own to become rich, but rather offer clients a better “facial experience”.
The choice is yours when looking for a “place for your face”. Skintuition offers holistic skin treatments and products that benefit the entire family and focuses on achieving radiant skin from within the healthy way. For more information and online scheduling visit Skintuition online at www.radiantskinfromwithin.com. Experience the difference!